Embarrassing parents take the biscuit


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Playgrounds across the country are turning a brighter shade of red, as new research proves the nation's kids are fit to burst with embarrassment because of their parents' antics.

Kids are cringing in corners while their mums indulge in pop star behaviour, with 60 per cent saying their face goes red when mum starts singing and dancing in public. And there's also too much kissing in public for kids' liking, with 40 per cent squirming at their mums' lip smacking.

Meanwhile, one in three fashion-conscious kids say they get most embarrassed about what their parents wear and drive, reveals the research by kids' favourite, Jammie Dodgers.

According to the survey looking at how parents unwittingly make their children squirm, kids are twice as embarrassed by their mum and dads' behaviour than their parents think they are. A third say their parents often embarrass them but a quarter of the mums and dads are convinced they're too cool to make their kids cringe.

Ironically the older the parent, the more kids complain about them being immature, with 45 per cent of children saying they go red when their mum and dad act like big kids.

North Eastern kids complain the most about their mums and dads making them squirm, while Welsh parents seem to be doing something right as one in five of their kids claim they're cool.

A major bugbear at mealtimes is what mums put in lunchboxes, according to the Jammie Dodgers survey. Soggy sandwiches and bland biscuits just don't cut the mustard in the playground as one in three kids say their uncool food embarrasses them. Kids in the Midlands, North East and Yorkshire are particularly fed up with having the 'wrong' food.

And a big complaint against mum is that she treats her kids like babies, even though one in four kids say they get embarrassed because their parents are the childish ones.

Top of the kids' cringeworthy list is a telling off in public, with 67 per cent nationwide naming this as their ultimate all time shaming. The only thing kids and parents seem to agree on is how much they disagree.

Paula O'Hare, Jammie Dodgers spokesperson, said: "The generation gap may be closing but our research shows that when it comes to being cool parents are still not passing the kids' litmus test."

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